Trade shows can be a great way for you to make the public aware of the products and services that you have to offer. However, most trade shows feature a number of different vendors, and many of them may have items for sale that very closely mimic your own. The question then becomes: "How do I make my booth stand apart from the pack so that my company can get noticed?" Use this information to learn more about tips on designing a trade show booth that attracts the crowds.
Make Product Benefits Prominent
One of the first techniques you can use to entice people into checking out your booth is to make product benefits prominent. This is key, since patrons are typically walking by and you only have a few seconds to grab their attention and generate some interest. Noticeably displaying how your products or services can make a difference in the eyes of those perusing the booths can go a long way toward convincing them to at least come over to see what you have to offer.
For example, if you sell a line of herbal weight loss products, don't simply stack up the jars of pills, powders or shakes and hope that it makes waves. Create a large sign that illustrates what the weight loss product does. If it promises to help people lose 10 pounds in 3 days, your sign can say something like, "You can be 10 pounds lighter in just 3 short days!" This gets right to the heart of the matter and can be extremely compelling.
Another tip you should consider when designing your trade show booth is the importance of removing the barriers that separate you from your potential clients. Although you've probably seen a number of trade show booths that feature a table at the front, with the staff behind it selling their wares, you should carefully consider whether this is a good technique. Many of the other booths at the trade show will probably be set up this way, and you don't want to come across as ordinary.
Instead of blocking the entrance to your booth with a table, line the sides of your section with the tables and keep the front clear. You and your team will easily be able to interact with guests, and they will feel welcome to peruse your products at their leisure, instead of being forced to look at your goods without a sales introduction.
Setting up an effective trade show booth design doesn't have to be difficult if you know what to do. The next time you're designing your booth, keep these tips in mind so you create the best arrangement.